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Hier vind je de beste samenvattingen om te slagen voor MGT230 (MGT230). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.
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Jeremy McPherson Wk3 NikeCaseStudy (NEWEST)
Case uitwerking • 4
pagina's
• 2021
Nike Case Study Analysis

Nike: Spreading Out to Win the Race

Nike is indisputably a giant in the athletics industry. The Portland, Oregon, company is known

worldwide for its products, none of which it actually makes. It has thrived by knowing how to

stay small, focusing on core competencies, and outsourcing manufacturing.

But if you don’t make anything, what do you actually do? If you outsource everything, what’s

left? A lot of brand recognition, as it turns out.

Behind the Swoosh
...
Jeremy McPherson Wk3 NikeCaseStudy (NEWEST)
Laatste update van het document:
geleden
Nike Case Study Analysis

Nike: Spreading Out to Win the Race

Nike is indisputably a giant in the athletics industry. The Portland, Oregon, company is known

worldwide for its products, none of which it actually makes. It has thrived by knowing how to

stay small, focusing on core competencies, and outsourcing manufacturing.

But if you don’t make anything, what do you actually do? If you outsource everything, what’s

left? A lot of brand recognition, as it turns out.

Behind the Swoosh
...