ENG 3400
Central Florida Community College
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ENG 3400Marketing Ch.13,15 test bank Question and ANSWERS
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TRUE/FALSE
1. A marketing channel is a business structure composed of interdependent organizations that reach
from the point of product origin to the final consumer.
ANS: T PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def
TOP: AACSB Reflective Thinking | TB&E Model Distribution
2. As products move through the marketing channel, channel members provide specialization and
division of labor, overcome discrepancies, and provide contact efficiency.
ANS: T PTS: 1 REF: 199 OBJ: 13-1 TYPE: Comp
TOP: AACSB Re...
Tentamen (uitwerkingen)
ENG 3400Marketing Ch.13,15 test bank Question and ANSWERS
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TRUE/FALSE 1. A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the final consumer. ANS: T PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 2. As products move through the marketing channel, channel members provide specialization and division of labor, overcome discrepancies, and provide contact efficiency. ANS: T PTS: 1 REF: 199 OBJ: 13-1 TYPE: Comp TOP: AACSB Re...
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