Hospitality management
Art Institute Of California
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY

IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA

ABSTRACT

Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
Thesis
THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
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ago
THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY 
IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA 
ABSTRACT 
Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
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