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Festival, Events and Cultural Tourism

University of Ulster

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Impacts and issues associated with the development, hosting and marketing of a cultural festival or event: Oktoberfest-Munich. Impacts and issues associated with the development, hosting and marketing of a cultural festival or event: Oktoberfest-Munich.

  • Impacts and issues associated with the development, hosting and marketing of a cultural festival or event: Oktoberfest-Munich.

  • Essay • 10 pages • 2017
  • This essay discusses impacts and issues associated with the development, hosting and marketing of Oktoberfest and the overall effect it has on Munich. It talks about how festivals and events are a significant cultural tourism product increasingly used as part of tourism strategy to help define, brand and raise a profile of a destination.
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