Dassault aviation should expand its international marketing in order to access new customers and benefit from a new economic environment. Developing international marketing also will enable it to increase revenues from a different market and access to more cost effective resources. For example international marketing will enable it to enter a market and use its funds to access cheaper resources such as labour, buildings, plants and currencies. This can provide it with a natural advantage that if...

A full essay into PESTLE of KFC, SWOT and business development areas for the future. This assignment will look at KFC to see how well it is positioned in the fast food sector compared to other rivals also competing for the same customers. It will also cover how KFC competes with other rivals using Porters five forces framework (Porter, 2008). One of the main areas will be how KFC has been able to survive and prosper over the years and remain competitive in an ever-changing competitive landsc...