Marekting

Segmentation Theory

Key definitions and what makes up the marketing Mix Product. Key Theories :

What a service is and the differences between a service and product. 7 P's inducing the three characteristics that make them unique Key Models.

Defines the brand and the difference between a brand and its product. Key characteristics of brands and the benefits. Difference between Brand Identity and Brand Image. Different Brand Strategies Successful Brands - what makes them? Theory applied to Real Life examples

Marketing Theory revision notes covering Ethics exam topic Focus on key point for the exam with key definitions, theories and model and real life case studies to apply the theory to.