Business Research Methodologies

London School of Commerce (LSC)

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HOW CAN MICROSOFT SUSTAIN ITS COMPETITIVE POSITION AGAINST APPLE IN THE UK PC MARKET?
  • HOW CAN MICROSOFT SUSTAIN ITS COMPETITIVE POSITION AGAINST APPLE IN THE UK PC MARKET?

  • Case • 15 pages • 2014
  • This research paper will try to exemplify the connection of two world wide international companies, mainly Microsoft and Apple on how they are running their global business separately in order to be in the leading position of related fields with regards to Personal computers. In this research it is explained how the leading Pc operating systems vendor Microsoft is actually sustaining its leading position against its rival which is Apple.
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