MKTG101

In depth notes covering competition in markets, strategic marketing then looks into B2B and consumer markets in detail

Notes cover Lancaster University's MKTG101 course and give a brief overview of all of the content required - lecture slides and notes combined into a single document. Perfect for revising for the end of year exams and good point of reference for theory. Includes key topics such as: Market Offering, Substance, Service, The Cost Benefit Balance, Product Line, Diffusion of Innovation, Marketing Channels, Brands, Symbols, B2B Marketing, Competition, Supply and Demand, Pricing, Segmentation and Po...