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  2. Brunel University
  3. Marketing MSc
  4. Strategic Marketing Management

Strategic Marketing Management

Brunel University (BU)

Here are the best resources to pass Strategic Marketing Management. Find Strategic Marketing Management study guides, notes, assignments, and much more.

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Implementation, Evaluation & Control

  • Implementation, Evaluation & Control

  • Class notes • 2 pages • 2018
  • Available in package deal
    • Marketing Masters level lecture notes from Strategic Marketing Management module.
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Packaging Strategies

  • Packaging Strategies

  • Class notes • 2 pages • 2018
  • Available in package deal
    • - Marketing Mix Decisions - Functions of Packaging - Brand Image - Communicative Packaging - Sustainable Packaging - Packaging in the Futute
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Strategic Marketing Management Lecture/Exam Notes

  • Strategic Marketing Management Lecture/Exam Notes

  • Class notes • 25 pages • 2018
  • Notes from 11 lectures in strategic marketing management module for examination in Marketing MSc degree. Covers the subject of marketing at a strategic level, bringing in together the most modern thinking in the area of strategic application such as to help marketing decision making to become more systematic. Develop detailed knowledge of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix Topics covere...
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