Marketing

Chapter 20: Social responsibility and ethics.

consumer markets and buyer behaviour

This summary contains everything about the chapters: 12,13,14,15,16,17

This summary contains everything about the chapters: 7,18,8,9,10,11.

In this summary you can find everything about the chapters 1,2,3,5,6,19 & 20. Since it was a lot of work to make this summary, the price is slightly higher.

The ideal summary to get the most out of the course “Principles of Marketing” and get a good assessment on your test. The summary consists of chapters 8,9,10,11,12,13,14,15,16,17,18 including images to make it clear. The summaries contain parts of marketing fundamentals, as well as the complete substance for marketing strategy (2nd exam) and online marketing (3rd exam) of the 1st year of marketing.

This summary explains the most important things in an understandable way with figures and tables.

This is a summary of the book: Marketing for Hospitality and Tourism: Pearson International Edition. The chapters are elaborated on very extensively.

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

Chapter two of the Principles of Marketing book by Philip Kotler. Pictures from the book are included.