Rijksuniversiteit Groningen (RUG) • MSc Marketing Intelligence
Latest uploads for MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG). Looking for MSc Marketing Intelligence notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG).
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Courses MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG)
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Brand and Product management 1
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Consumer Psychology EBM074A05 2
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Customer Management EBM075A05 1
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Data Science and Marketing Analytics 1
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Digital Marketing Intelligence 1
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Marketing Communication 2
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Marketing Research Methods 1
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Retail Marketing 1
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Retail Marketing EBM880A05 1
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Strategic Marketing 2
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • MSc Marketing Intelligence
An extensive summary of all the lectures for the course Brand and Product Management (MSc Marketing) at the University of Groningen.
- Summary
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Rijksuniversiteit Groningen•Brand and Product management
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An extensive summary of all the lectures for the course Brand and Product Management (MSc Marketing) at the University of Groningen.
An extensive summary of all the lectures for the course marketing communication (MSc Marketing) at the University of Groningen. It is including what is mentioned in the lecture by the professors. I had a 8,9 for my exam.
- Summary
- • 24 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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An extensive summary of all the lectures for the course marketing communication (MSc Marketing) at the University of Groningen. It is including what is mentioned in the lecture by the professors. I had a 8,9 for my exam.
An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.
- Book
- Summary
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M. Fennis, Wolfgang Stroebe• ISBN 9781848723061
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An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.
Summary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
- Package deal
- Summary
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Rijksuniversiteit Groningen•Data Science and Marketing Analytics
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Marketing Intelligence Master• By carmen_dekrosse
Preview 3 out of 17 pages
Summary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
- Package deal
- Summary
- • 19 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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Marketing Intelligence Master• By carmen_dekrosse
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A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar

- Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990)

- Brand portfolio strategy and firm performance, Morga...
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- Summary
- • 24 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
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Marketing Intelligence Master• By carmen_dekrosse
Preview 2 out of 24 pages
13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar

- Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990)

- Brand portfolio strategy and firm performance, Morga...
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077.

Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...
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- Summary
- • 32 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
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Marketing Intelligence Master• By carmen_dekrosse
Preview 2 out of 32 pages
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077.

Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...
Summary of the three Ted Talks used in the course
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Rijksuniversiteit Groningen•Consumer Psychology
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Summary of the three Ted Talks used in the course
Summary of all lectures of Strategic Marketing 2017/2018. Good luck with preparing for your exam!
- Summary
- • 46 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
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Summary of all lectures of Strategic Marketing 2017/2018. Good luck with preparing for your exam!
While studying for my exam I made this summary of all lecture slides for Marketing Research Methods 2017/2018. 


Good luck with your exam!


Passed the exam with 7.8.
- Summary
- • 94 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
Preview 4 out of 94 pages
While studying for my exam I made this summary of all lecture slides for Marketing Research Methods 2017/2018. 


Good luck with your exam!


Passed the exam with 7.8.