MKT 571 WEEK 4 QUIZ

MKT 571 WEEK 4 QUIZ Last document update:   ago

1. What is a simple way to engage in international marketing? Licensing Travel abroad Communications Cultural attainment 2. Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market skimming Market tactics Focusing on market share Market pricing 3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? Push strategy Upward strategy Pull strategy Downward strategy 4. What type of...