COM 295 FINAL EXAM

COM 295 FINAL EXAM

1. Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa’s action typically belong? Idea development Message review Message structuring Audience analysis 2. Gregor who works at a textbook company ...