Lancaster University (LU) • Marketing
Latest uploads for Marketing at Lancaster University (LU). Looking for Marketing notes at Lancaster University (LU)? We have lots of notes, study guides and study notes available for Marketing at Lancaster University (LU).
-
12
- 0
- 0
Courses Marketing at Lancaster University (LU)
Notes available for the following courses of Marketing at Lancaster University (LU)
-
MKTG101 MKTG101 1
-
MKTG233 MKTG233 2
-
MKTG234 MKTG234 1
-
MKTG303 MKTG315 1
-
MKTG315 MKTG316 1
-
MKTG316 MKTG317 1
-
MKTG317 MKTG303 1
-
MKTG329 MKTG329 1
-
Routes to Market 2
-
Strategic Marketing MKTG233 1
Latest notes & summaries Lancaster University (LU) • Marketing
MKTG233 digital marketing summary of lecture notes
- Summary
- • 1 pages's •
-
Lancaster University•MKTG233
Preview 1 out of 1 pages
MKTG233 digital marketing summary of lecture notes
MKTG 233 summary of class notes for revision
- Book
- Summary
- • 1 pages's •
-
Lancaster University•MKTG233
-
Digital Marketing • Dave Chaffey, Fiona Ellis-Chadwick• ISBN 9781292241623
Preview 1 out of 1 pages
MKTG 233 summary of class notes for revision
This is a compilation of lecture notes that were made by attending the lectures and actually writing what the lecturer said!
- Study guide
- • 56 pages's •
-
Lancaster University•strategic Marketing
Preview 1 out of 56 pages
This is a compilation of lecture notes that were made by attending the lectures and actually writing what the lecturer said!
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG329 Business-to-Business Marketing that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.
- Class notes
- • 58 pages's •
-
Lancaster University•MKTG329
Preview 1 out of 58 pages
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG329 Business-to-Business Marketing that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG303 Global Marketing Management that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.
- Class notes
- • 37 pages's •
-
Lancaster University•MKTG317
Preview 1 out of 37 pages
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG303 Global Marketing Management that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG317 Brand Strategy that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique on the following subjects: Experience Economy, Brand Hijack and Building Brand Communities and Human Brands.
- Class notes
- • 30 pages's •
-
Lancaster University•MKTG316
Preview 1 out of 30 pages
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG317 Brand Strategy that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique on the following subjects: Experience Economy, Brand Hijack and Building Brand Communities and Human Brands.
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG316 Advanced Topics in Consumer Behaviour that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Anti-Consumption and Voluntary Simplicity, Contemporary Issues in Family Consumption, Decision Making and Disposition.
- Class notes
- • 33 pages's •
-
Lancaster University•MKTG315
Preview 1 out of 33 pages
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG316 Advanced Topics in Consumer Behaviour that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Anti-Consumption and Voluntary Simplicity, Contemporary Issues in Family Consumption, Decision Making and Disposition.
In depth lecture, exam and revision notes for the third year Marketing module MKTG315 Marketing Innovation that supported me in attaining my First Class Honours degree in BSc Marketing Management at Lancaster University. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Introduction to Innovation, Innovation 4Ps and Marketing 4Ps, Business Model and Disruptive Innovations, Social Innovation, Sustainable Innovation, Managing Innovation as a Core Bu...
- Class notes
- • 47 pages's •
-
Lancaster University•MKTG303
Preview 1 out of 47 pages
In depth lecture, exam and revision notes for the third year Marketing module MKTG315 Marketing Innovation that supported me in attaining my First Class Honours degree in BSc Marketing Management at Lancaster University. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Introduction to Innovation, Innovation 4Ps and Marketing 4Ps, Business Model and Disruptive Innovations, Social Innovation, Sustainable Innovation, Managing Innovation as a Core Bu...
In depth lecture and revision notes for the optional Marketing module MKTG234 Online Consumer Engagement that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Online Engagement and Web Design, Online Consumption Experiences, Digital Tools and Social Media and Branding in the Digital Era.
- Class notes
- • 41 pages's •
-
Lancaster University•MKTG234
Preview 1 out of 41 pages
In depth lecture and revision notes for the optional Marketing module MKTG234 Online Consumer Engagement that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Online Engagement and Web Design, Online Consumption Experiences, Digital Tools and Social Media and Branding in the Digital Era.
Topics include:
-4 T'S in international trade
-Transport costs
-Production costs
-Time costs
-Mobile phones

Includes business examples.
- Summary
- • 1 pages's •
-
Lancaster University•Routes to Market
Preview 1 out of 1 pages
Topics include:
-4 T'S in international trade
-Transport costs
-Production costs
-Time costs
-Mobile phones

Includes business examples.