Lancaster University (LU) • Management Science
Latest uploads for Management Science at Lancaster University (LU). Looking for Management Science notes at Lancaster University (LU)? We have lots of notes, study guides and study notes available for Management Science at Lancaster University (LU).
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Courses Management Science at Lancaster University (LU)
Notes available for the following courses of Management Science at Lancaster University (LU)
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Forecasting 1
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Marketing Modelling 2
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Marketing Research Methods 2
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Optimization and Heuristics 1
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Problem Solving Skills for Consultants 1
Latest notes & summaries Lancaster University (LU) • Management Science
These are my notes on ARIMA. Hope you find it useful.
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- Summary
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Lancaster University•Forecasting
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Principles of Business Forecasting, International Edition • Keith Ord, Robert Fildes• ISBN 9781133584407
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These are my notes on ARIMA. Hope you find it useful.
An Introduction to Management Science: Quantitative Approaches to Decision Making, 2nd Edition Chapter 7: Transportation, Assignment and Transshipment Problems Answers to questions 1-10 given at the back of Chapter 7. All problems have been solved using LINDO.
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Lancaster University•Optimization and Heuristics
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An Introduction to Management Science • David Ray Anderson, Dennis J. Sweeney• ISBN 9780314024794
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An Introduction to Management Science: Quantitative Approaches to Decision Making, 2nd Edition Chapter 7: Transportation, Assignment and Transshipment Problems Answers to questions 1-10 given at the back of Chapter 7. All problems have been solved using LINDO.
The primary aim of this essay is to reflect on the nature of problems and the various tools needed to solve them. Includes 3 causal loop diagrams.
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- Essay
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Lancaster University•Problem Solving Skills for Consultants
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Systems Thinking • Piero Mella• ISBN 9788847025653
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The primary aim of this essay is to reflect on the nature of problems and the various tools needed to solve them. Includes 3 causal loop diagrams.
Zinxinity is a brand operating in the luxury segment in the UK car market. Adam Fildes who is the brand manager of Zinxinity has several concerns regarding the marketing mix designed for Zinxinity and the performance that Zinxinity achieves. In preparation for a meeting with the Chief Marketing Officer (CMO), Mr. Fildes would like to know the current situation of Zinxinity and some growth possibilities for the future. For that purpose, the research team of the company is provided with a dataset ...
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Lancaster University•Marketing Research Methods
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Zinxinity is a brand operating in the luxury segment in the UK car market. Adam Fildes who is the brand manager of Zinxinity has several concerns regarding the marketing mix designed for Zinxinity and the performance that Zinxinity achieves. In preparation for a meeting with the Chief Marketing Officer (CMO), Mr. Fildes would like to know the current situation of Zinxinity and some growth possibilities for the future. For that purpose, the research team of the company is provided with a dataset ...
The report is tailored for decision makers with adequate understanding of statistics and marketing analysis and modelling. The analysis is made for the brewery company that implementing new product into the market. The first part of the essay is the competition analysis by using the multidimensional scaling and SPSS program. The second part is Promotional and Price modelling, but also forecast for the next 13 weeks.
- Essay
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Lancaster University•Marketing Modelling
Preview 3 out of 8 pages
The report is tailored for decision makers with adequate understanding of statistics and marketing analysis and modelling. The analysis is made for the brewery company that implementing new product into the market. The first part of the essay is the competition analysis by using the multidimensional scaling and SPSS program. The second part is Promotional and Price modelling, but also forecast for the next 13 weeks.
Essay regarding how the companies use unethical practices and its affect on the consumers. The research was made on Abercrombie and Fitch recent issue of CEO statement regarding oversize women.
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Lancaster University•Marketing Modelling
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Essay regarding how the companies use unethical practices and its affect on the consumers. The research was made on Abercrombie and Fitch recent issue of CEO statement regarding oversize women.
Task: Vincent Prabhu is a Chief Marketing Officer (CMO) of a firm operating in the dairy product category in the UK. Mr. Prabhu is considering launching a new yogurt brand in the market. Thanks to his marketing research training, he believes that they should carry out an advertising survey study to understand consumers’ intentions to buy for the new brand called Zoplait. He thinks that intentions to buy are the result of consumers’ beliefs about Zoplait, consumer attitudes about a viewed TV...
- Essay
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Lancaster University•Marketing Research Methods
Preview 3 out of 15 pages
Task: Vincent Prabhu is a Chief Marketing Officer (CMO) of a firm operating in the dairy product category in the UK. Mr. Prabhu is considering launching a new yogurt brand in the market. Thanks to his marketing research training, he believes that they should carry out an advertising survey study to understand consumers’ intentions to buy for the new brand called Zoplait. He thinks that intentions to buy are the result of consumers’ beliefs about Zoplait, consumer attitudes about a viewed TV...