Sensory perception and consumer preference

Wageningen University (WUR)

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Summary of lectures MCB30806 Sensory Perception and Consumer Preference Popular
  • Summary of lectures MCB30806 Sensory Perception and Consumer Preference

  • Summary • 84 pages • 2023
  • A summary of all lectures including the lecture slides and lecturers' additions of the course Sensory Perception and Consumer Preference
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Summary of readings MCB30806 Sensory Perception and Consumer Preference Popular
  • Summary of readings MCB30806 Sensory Perception and Consumer Preference

  • Summary • 97 pages • 2023 Popular
  • Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference
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Literature Summary Sensory Perception and Consumer Preference
  • Literature Summary Sensory Perception and Consumer Preference

  • Summary • 24 pages • 2022
  • Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...
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Summary Sensory perception and consumer preference (MCB30806)
  • Summary Sensory perception and consumer preference (MCB30806)

  • Summary • 93 pages • 2022
  • A summary of the course MCB-30806 including all the lectures and the practice exam, with answers.
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MCB30806 - Lectures Sensory Perception and Consumer Preference
  • MCB30806 - Lectures Sensory Perception and Consumer Preference

  • Class notes • 26 pages • 2021
  • Lecture summary of the course Sensory Perception and Consumer Preference (MCB30806- 2020) at Wageningen University (WUR). Slides included as examples to give an extensive overview.
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New! Concise Summary Sensory Perception and Consumer Preference (MCB-30806)
  • New! Concise Summary Sensory Perception and Consumer Preference (MCB-30806)

  • Summary • 28 pages • 2021
  • This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: - Introduction - Sensory information processing - Food marketing to children - Categorization and expectation management - Emotions in consumer experience - Type 1&2 information processing - Construal level theory and nudging - Sensor...
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Lecture Summary MCB-30806
  • Lecture Summary MCB-30806

  • Class notes • 59 pages • 2021
  • Very detailed summary of lectures. Includes all powerpoint slides, and extensive additional notes made by the lecturers. The summary is fully written in English.
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Samenvatting Sensory perception and Consumer preference lectures   artikelen
  • Samenvatting Sensory perception and Consumer preference lectures artikelen

  • Summary • 38 pages • 2020
  • complete samenvatting van alle lectures van MCB30806 en de bijbehorende artikelen.
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MCB 30806 Sensory Perception and Consumer Preference lecture notes
  • MCB 30806 Sensory Perception and Consumer Preference lecture notes

  • Summary • 79 pages • 2019
  • Lecture notes of the course Sensory Perception and Consumer Preference (MCB-30806)
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Summary of both the lectures and the literature of Sensory Perception and Consumer Preference (MCB-30806 )
  • Summary of both the lectures and the literature of Sensory Perception and Consumer Preference (MCB-30806 )

  • Summary • 33 pages • 2017
  • Het is een beknopte samenvatting van zowel de belangrijkste dingen van de colleges als de belangrijkste dingen van de literatuur.
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