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Resumo Marketing Global Svend Hollensen PORTUGUÊS
Resumo completo do livro de Global Marketing de Svend Hollensen (7ª edição). Este resumo inclui esquemas para melhor compreensão!

The use of humanitarian aid as an instrument in the EU’s Foreign Policy
Humanitarian assistance appears to be, in the modern era, increasingly used as a strategic tool, to fulfill the political, military and economic objectives of Great Powers, one of them is the European...

IKEA’S Marketing Strategy: Furnishing the World
In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects ...

Vladimir Putin: The Foreign Policy of a Modern-Day Tsar
Russia under Vladimir Putin’s rule is coming to an end and a new era is on the horizon. Ever since he first came to power his grip and control of, not only internal af-fairs but also on the Russian ...

A Liberal Actor in a Realist World: The rise of Geopolitics as an instrument in the EU’s Foreign Policy towards “the neighborhood”
EU’s efforts to spread its norms and extend its power in various parts of the world is becoming indisputable. One might question if this effort is truly imperial in the sense that the Union tries ...

Vladimir Putin: The Foreign Policy of a Modern-Day Tsar
Russia under Vladimir Putin’s rule is coming to an end and a new era is on the horizon. Ever since he first came to power his grip and control of, not only internal af-fairs but also on the Russian ...