BAM402 Unit 4 Exam

BAM402 Unit 4 Exam Last document update:   ago

1) At the start of the 21st century, the use of mass marketing is ________. A) holding steady B) considered the new wave of the future C) declining D) increasing at a rapid pace E) None of the above. 2) An indication that consumer-focused marketing is influencing public relations is ________. A) the growing number of mergers of advertising and public relations agencies B) the decline in the growth of public relations C) the increasing sophistication of marketing public relations D) A and B E) A ...

BAM402 Unit 4 Exam Last document update:   ago

1) At the start of the 21st century, the use of mass marketing is ________. A) holding steady B) considered the new wave of the future C) declining D) increasing at a rapid pace E) None of the above. 2) An indication that consumer-focused marketing is influencing public relations is ________. A) the growing number of mergers of advertising and public relations agencies B) the decline in the growth of public relations C) the increasing sophistication of marketing public relations D) A and B E) A ...