Marketing Communication and Branding (MARCOB01)

Summary of chapters 1-7 and 10 from the book Integrated Advertising, Promotion, and Marketing Communications, Global Edition. These are all the chapters needed for the exam in the first year's subject Marketing Communication and Branding

Summary Chapter 2 of Integrated Advertising, Promotion, and Marketing Communications. Made by a first year Communication student at the HAN Arnhem.

Summary of Chapter 1 of Intergrated Advertising, Promotion, and Marketing Communications. Made by a first year Communication student at the HAN Arnhem.