Sh3rrymagdah

Where does Andy James work? correct answers New Pig Andy James - Harley Davidson correct answers left core audience to try to tap into a new audience & failed Maturity & Efficiency Breeds Erosion Andy James - Goldfish correct answers successful thought about a campaign focused on bullying bu decided against the idea after bringing it into a focus group of moms Andy James - LL Bean correct answers Rapid Evolution & Refinement of Brands Andy James - Glossy vs Gritty correct answe...

True correct answers In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. Advantage correct answers When looking at how B2B Marketing interacts with B2B strategy, ______ describes what the firm does differently, better or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed, or innovation. Product-related factors correct answers When selecting a market, questions revolving around the f...

Giving these directly to prospects at a trade show can make a tremendous improvement in developing your company's marketing programs and deliverables correct answers sales presentations The biggest marketing related project you'll undertake for any trade show appearance is this correct answers booth display/backdrop You should start all trade show production this many days in advance correct answers 60 When evaluating a trade show, you should ask for this to check the best locations t...

Bird dog correct answers Individual who, for a fee, will provide the names of leads for the salesperson; also called a spotter Blitz correct answers canvassing method in which a large group of salespeople attempt to make calls on all prospective businesses in a given geographic territory on a specified day Buying committee correct answers Small, informal group of people in similar positions who communicate regularly, often both socially and professionally Center of influence method corr...

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. correct answers True When looking at how B2B marketing interacts with B2B strategy, BLANK describe(s) what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, service, speed, or innovation. correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives are available",...

In B2B markets, it is negotiated pricing (B2B) vs fixed pricing (B2C) which is commonly found in B2C markets (true or false) correct answers True When looking at how B2B marketing interacts with B2B strategy, _____ describes what the firm does differently, better or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation. correct answers Advantage When selecting a market, questions revolving around the fit such as "Wha...

segmentation correct answers 2 definitions: - process of partitioning markets into groups of potential customers with similar characteristics who are likely to exhibit similar purchase behavior - splitting of a market into groups of end-users strategic objectives correct answers business goals that flow from the mission, vision, and values of a firm situational analysis correct answers analyzing both the external competitive landscape and internal company capabilities segments correct...

Your company's best advertising copy comes from these people.... correct answers Your best salespeople These people in the company are often insulted on how the company actually sells/pitches its products correct answers President/CEO/C-suite The average reader will spend this amount of time consuming an ad correct answers 2 seconds / 2-3 seconds This short exercise includes listing out the product, benefits and features correct answers Laundry List Summarizing the key benefit in 20...

Why partake in international marketing? correct answers 1. Expansion of markets 2. Sourcing (imports) 3. Competitive Edge (economies of scale) Economies of Scale correct answers Cost advantages gained by companies when production becomes efficient. Companies can achieve economies of scale by increasing production and lowering costs. This happens because costs are spread over a larger number of goods. Costs can be both fixed and variable, as well as internal and external. What are the out...

What social media platform is Pharma testing? correct answers Instagram Government agencies are using... correct answers google analytics agencies prefer correct answers to use the same vendor each time (if possible) Brand Architecture consists of... correct answers Umbrella, line, and modifier brands Umbrella brand correct answers used across multiple product and service categories line brand correct answers confined to only one category modifier brand correct answers designat...