Unit AS 1 The Competitive Business
CCEA
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Market Segmentation
- Class notes • 2 pages • 2016
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A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.
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Forms of Business - Partnerships
- Class notes • 2 pages • 2016
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A look at the advantages and disadvantages of operating as a partnerships and sole trader.
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Private + Public Limited Companies
- Class notes • 2 pages • 2016
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A look at the advantages and disadvantages as operating as a public or private limited company.
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Franchise
- Class notes • 2 pages • 2016
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A look at the advantages and disadvantages as operating as a franchise and a franchisor.
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Primary and Secondary Research
- Class notes • 2 pages • 2016
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A look at the advantages and disadvantages of primary and secondary research.
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Ansoff Matrix, PESTLE and SWOT
- Class notes • 2 pages • 2016
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A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.
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SWOT
- Class notes • 3 pages • 2016
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A look at an example of a SWOT analysis by using McDonalds.
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Sampling Methods
- Class notes • 2 pages • 2016
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A look at random sampling, quota sampling, cluster sampling and stratified sampling.
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Competition
- Summary • 1 pages • 2016
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This summary provides a definition of competition, what affects the level of competition and looks at the role of the Competition Commission and other relevant bodies.
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Markets
- Class notes • 7 pages • 2016
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