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Marketing Research Test Bank
- Exam (elaborations) • 155 pages • 2022
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Marketing Research Test Bank 
Marketing Research Test Bank 
Chapters 1 - 14 
Chapter 1— Marketing Research: From Data to Information to Action 
MULTIPLE CHOICE 
1. Which of the following is NOT consistent with the definition of marketing research? 
ANS: D PTS: 1 
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 
2. Marketing research: 
ANS: B PTS: 1 
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension 
3. Which of the following is FALSE? 
ANS: C PTS: 1 
NAT: AACS...