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Summary export management
- Summary • 26 pages • 2022
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In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). 
 
Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! 
 
This document contains all notes of the lessons, PowerPoints and of the given literature of th...
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Summary Global Marketing (Part I - IV)
- Summary • 86 pages • 2021
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English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).
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Global Marketing, Svend Hollensen, Seventh Edition
- Summary • 38 pages • 2019
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Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19.

Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.
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Everything you need for the International Marketing exam! E1 IB(L) Avans
- Package deal • 3 items • 2020
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- $3.89
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For: IB(L), E1, Avans Hogeschool

Includes 3 summaries about part 1, part 2, part 3 and part 4 of the book Global Marketing.
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Summary Export Management (English)
- Summary • 28 pages • 2019
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- $4.43
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Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...
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Summary English Global Marketing part IV E-phase 1 IB(L)
- Summary • 53 pages • 2020
- Available in package deal
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This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.
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Summary English Global Marketing part I II E-phase 1 IB(L)
- Summary • 27 pages • 2020
- Available in package deal
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- $3.89
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This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
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Summary Export Management
- Summary • 50 pages • 2019
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- $4.44
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Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
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Summary English Global Marketing part III E-phase 1 IB(L)
- Summary • 20 pages • 2020
- Available in package deal
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- $3.89
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This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.
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International Marketing Summary
- Summary • 69 pages • 2019
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- $7.23
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A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
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