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Digital Marketing Final Exam Review | 100% Correct | Verified | 2024 Version
  • Digital Marketing Final Exam Review | 100% Correct | Verified | 2024 Version

  • Exam (elaborations) • 6 pages • 2024
  • Analytics packages like Google Analytics record information about hits to a website. Name 4 pieces of supplemental information recorded by the analytics package about each hit. - Identity of requestercan track an individual computer Timing of request- each server request is time stamped Navigation source- know how users are arriving to the website Technical Information- operating system, browser, screen size Explain the difference between a pageview and a unique pageview - Pageview- "hit"...
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