Summary
Book Summary Perloff + Kardes CH 2,3,12 - Marketing and Persuasive Communication (S_MPC)
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Summary of chapters 1 to 13 of “Dynamics of Peruvian communication” by Perloff, and chapters 2, 3, and 12 by Kardes. For the course 'marketing and Persuasive Communication' at the VU, 2nd year Communication Science Bachelor course.
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