Class notes
Lecture notes Consumer Behaviour Unit 7: Attiudes and Pursasive Communication(5BUS)
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Unit Objectives: 1. It’s important for consumer researchers to understand the nature and power of attitudes. 2. We form attitudes in several ways. 3. A need to maintain consistency among all of our attitudinal components motivates us to alter one or more of them. 4. Marketers can try to chan...
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