Summary
Summary A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
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- Book
A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
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