Summary
Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell (grade 9.0)
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Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture wor...
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