Summary
Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition
- Course
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- Book
Summary of chapters 1 to 6 of the following (mandatory) book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary only includes information from the book and not from the lectures themselves.
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