Summary
Summary articles Global Marketing (rating 9.5)
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Lecture 1 Bloemer Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, May-June, 92-102. Douglas, S. P., & Craig, C. S. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. Bloemer, J., Pluymae...
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