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Unit 14 - Specialist Tourism - P4, M3, D2
BTEC Extended Diploma Level 3 Travel and Tourism - Unit 14 - Specialist Tourism
P4, M3, D2 - Achieved all criteria
Tutors should devise pen portraits of customers to be selected by learners for P4. Tutors should attempt
to include an element of challenge by introducing some less common types of specialist holidays. They
must ensure that the customer pen portraits are sufficiently detailed to allow learners to meet P4. It is
recommended that a variety of pen portraits are devised, from which learners must select two. Learners
are then expected to select three appropriate holidays in different countries to match each of the selected
profiles. They should give details of the tour operator, holidays chosen and dates and price for each holiday
selected, together with a description of the ‘specialist’ elements to enable the customer to see how their
requirements have been met.
To achieve M3, they will explain clearly how the holidays meet the needs of the specified customers, and
suggest their preferred option, ie the one that they feel best meets the customer’s needs. This process must
be completed for both of the pen portraits selected.
For D2, learners should evaluate the range of options that were available from the tour operators. They
should determine any limitations in meeting the brief, explaining why certain options were rejected and
justifying the preferred options.
Detailed observation sheets must be provided to support any presentations or role plays used for assessment,
clearly indicating exactly how the learner has met specified grading criteria. Observation sheets must always
be supported, signed and dated by the assessor and learner and should be supported by presentation slides,
handouts, notes etc. It is also good practice to include peer and self-evaluations.
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