Summary
Summary of 21 articles for Marketing & Innovation (1ZM11)
- Course
- Institution
This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year . It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer inno...
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