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P3, M2, D1 - Market Profile - Unit 14 - Specialist Tourism

BTEC Extended Diploma Level 3 Travel and Tourism - Unit 14 - Specialist Tourism P3, M2, D1 - Achieved all criteria Market profile for adventure tourism For P3, learners should select, through negotiation with the tutor, a specific specialist tourism market. This part of the unit could be assessed in the form of seminars delivered to the rest of the group (avoiding repetition) thus enhancing overall learning. Learners should research the market for their chosen type of specialist tourism, producing a market profile which reports on the main providers and their size, eg market shares, turnover and growth. They will identify and describe typical locations around the world for the type of specialism, components of the holidays, and clearly identify any specialist equipment and resources needed. There should be detailed links to the market segments targeted by the specialism. At pass level it should be recognised that the profile will be limited to data available in the public arena. However, learners with initiative might get information directly from tour operators or tourism organisations and from company reports and data acquired from companies. To achieve M2, learners will be expected to have accessed relevant data and interpreted it accurately in terms of determining the providers, size, market segments and products from the selected specialism. D1 allows learners to practise creative thinking. Having researched one specialist tourism market in detail, they should be able to identify gaps in provision and determine the types of specialist holidays for which there is potential to cater further for the selected tourism market, for example by adapting the product to attract a different market segment. They should make full recommendations for types and locations of holidays that would fulfil these gaps. Edexcel BTEC Level 3 Nationals specification in Travel and Tourism – Issue 1 – June 2010 © Edexcel Limited 2010

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