Summary
Summary Marketing, An Introduction (Theory)
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This summary contains all the theory of the Marketing book 'An Introduction' and teacher's powerpoint. No figure has been added. Chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 The summary is written from the 11th edition.The difference with the 12th and 13th edition, the examples at the beginning of the ...
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