Summary
Summary Articles Essentials in Marketing Communication
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Summary of these articles: - Kardes, F.R. (1996). In Defence of Experimental Consumer Psychology. Journal of Consumer Psychology, 5(3), 279-296. - Belk, R.W. (2013) Extended Self in a Digital World. Journal of Consumer Research, 40 (3), 477-500. - Kahneman, D. (2003). A perspective on judgment ...
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