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Summary

Summary Marketing Planning and Strategic management

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Summary of the course marketing planning and strategic management given at the Hague University European studies

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  • 1,2,3,5,6,8
  • June 9, 2017
  • 45
  • 2016/2017
  • Summary

5  reviews

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By: krag998 • 2 year ago

Translated by Google

The document is not entirely correct grammatically. A lot of information is explained multiple and unnecessary and the information is outdated

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Available practice questions

Flashcards 78 Flashcards
$3.88 1 sales

Some examples from this set of practice questions

1.

What do today\'s customers have?

Answer: better information, more choices, higher expectations, better market access, more purchasing power.

2.

what do customers experience more and what demand is higher

Answer: more influence and more transperency

3.

What is the 6 step market plan process?

Answer: 1 Research and analyze situation 2 understand market and customers 3 plan segmentation, targeting and positioning 4 plan direction, objectives and marketing support 5 develop marketing strategies 6 plan metrics and implementation

4.

What do you consider in developing a market plan?

Answer: how competitors and other stakeholders influence the plan planning process months ahead before implementing coordination inside and outside the firm

5.

what are the marketing/ marketing mix

Answer: product price promotion channel

6.

What is a product example

Answer: a tangible good or intangible service. Example Levi\'s

7.

what is pricing based on?

Answer: customers value positioning product costs competitive forces value organization expects

8.

what is pricing based on?

Answer: customers value positioning product costs competitive forces value organization expects

9.

What is a channel with example?

Answer: how, when and where to make goods and services available to customers. when prefer a choice of channels, multichannel example Amazon

10.

what is promotion and an example?

Answer: advertising personal selling direct marketing public relations social media online marketing mobile marketing example instagram

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