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Unit 3 Assignment 2 P3, P4, M2, D2

P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. P4: Use marketing research for marketing planning M2: Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans. D2: Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans.

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