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Identifying a potential target market for Aldi’s future international expansion strategy
Using ALDI as a case study:
•Identify a potential target market for ALDI’s future international expansion strategy. (This means that you must not choose a market already served by ALDI)
•Identify the macro-environmental characteristics of this market.
•Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm’s external environment plus strengths and weaknesses in the firm’s internal environment).
•Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.
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