Summary
Summary Chapter 1-7 Corporate Communication
- Course
- Institution
Summary from the book of Joep Cornelissen (Corporate Communication, A guide to theory and practice, 4th edition
[Show more]Preview 4 out of 22 pages
Some examples from this set of practice questions
1.
What is corporate reputation?
Answer: An individuals's collective representation of past images of an organization established over time.
2.
What are the three drivers for intergrated communication?
Answer: 1. Market and environmental based drivers 2. Communication based drivers 3. Organizational drivers
3.
How is the stakeholder salience model measured?
Answer: By power, legitimacy and urgency
4.
What is the use of the power-interest matrix?
Answer: Categorize stakeholders on the basis of their power and interest in the organization
5.
Define stakeholders?
Answer: Any group or individual who can affect or is affected by the achievement of the organizations's objectives
6.
What does corporate identity consist of?
Answer: Symbolism, communication and behaviour
7.
What are the 3 types of corporate branding?
Answer: 1. Monolithic identity 2. Branded identity 3. Endorsed identity
8.
What is an image-culture gap?
Answer: Misalignment between organization's image and behaviour
9.
What is the relation between corporate strategy and communication strategy?
Answer: The communication programs need to support the corporate objectives
10.
Name the 5 different message styles?
Answer: 1. Rational message style 2. Symbolic association style 3. Emotional message style 4. Generic message style 5. Pre-emptive message style
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller sybrenvanzeggeren. Stuvia facilitates payment to the seller.
No, you only buy these notes for $6.10. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
89358 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now