Marketing I _ VU_ Lectures Summaries, Notes, Graphs and Examples.
This documents summarizes the lectures by professor Francesca Sotgiu. For the course of Marketing I (E_EBE1_MRKT1)
All graphs, and examples are included and assessed.
Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
MOC summary International Communication 1.2
This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.
Summary marketing, including sample questions (IHM year 1, module Guest Experience)
Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.
Summary Principles of Marketing - Kolter & Armstrong
Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes