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Unit 9 - Creative Product Promotion (P1, P2, P3, P4, P5, M1, M2, M3, D1, D2)
Unit 9 - Creative Product Promotion (P1, P2, P3, P4, P5, M1, M2, M3, D1, D2)
[Show more]Unit 9 - Creative Product Promotion (P1, P2, P3, P4, P5, M1, M2, M3, D1, D2)
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P1 – Describe the promotional mix used by two selected organisations for a selected product/service - Unit 9 - Creative Product Promotion
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P3 – Explain the role of advertising agencies in the development of a successful promotion campaign - Unit 9 Creative Product Promotion

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P2 – Explain the role of promotion within the marketing mix for a selected product/service - Unit 9 - Creative Product Prpmotion
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P4 – Explain the reasons behind the choice of media in a successful promotional campaign

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P5 – Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief

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M1 – Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives


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M2 – Explain the advantages and disadvantages of using professional agencies in ensuring promotional success

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M3 – Provide a rationale for a promotional campaign
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D1 – Evaluate and justify the use of an appropriate promotion mix in relation to marketing objectives for the selected organisation
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D2 – Evaluate an existing national marketing campaign
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