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Articles Consumer Marketing Summaries | Vrije Universiteit $33.88   Add to cart

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Articles Consumer Marketing Summaries | Vrije Universiteit

Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit

13 items

Summary | Goodman & Irmak (2013) - Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

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Article Summary of Goodman & Irmak (2013) - Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

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Summary | Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction

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Article Summary of Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction

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Summary | Ma et al. (2014) - Consumer Adoption of New Products: Independent vs Interdependent Self-Perspectives

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Article Summary of Ma et al. (2014) - Consumer Adoption of New Products: Independent vs Interdependent Self-Perspectives

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Summary | Castaño et al. (2008) - Managing Consumer Uncertainty in the Adoption of New Products: Temoral Distance and Mental Simulation

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Article Summary of Castaño et al. (2008) - Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

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Summary | Verhellen et al. (2016) - The Short- and Long-term Impact of Brand Placement in Advertiserfunded TV Programs

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Article Summary of Verhellen et al. (2016) - The Short- and Long-term Impact of Brand Placement in Advertiserfunded TV Programs

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Summary | Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration

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Article Summary of Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration

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Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment

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Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment

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Summary | Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism

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Article summary of Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism

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Summary | Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty

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Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty

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Summary | Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

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Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

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Summary | Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product

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Article Summary Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product

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Summary | Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products

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Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products

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Summary | Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness

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Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness

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