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Articles Consumer Marketing Summaries | Vrije Universiteit
Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit
[Show more]Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit
[Show more]Article Summary of Goodman & Irmak (2013) - Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
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Article Summary of Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction
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Article Summary of Ma et al. (2014) - Consumer Adoption of New Products: Independent vs Interdependent Self-Perspectives
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Article Summary of Castaño et al. (2008) - Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
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Article Summary of Verhellen et al. (2016) - The Short- and Long-term Impact of Brand Placement in Advertiserfunded TV Programs
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Article Summary of Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
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Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
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Article summary of Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
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Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty
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Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
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Article Summary Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product
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Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products
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Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness
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