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Unit 11 Relationship marketing
Unit 11 Relationship marketing, distinction standard.
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Add to cartDescribe the development of relationship marketing.
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Business level 3 unit 11 p2
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Explain how relationship marketing can be applied to a selected business.
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Add to cartExplain how relationship marketing can be applied to a selected business.
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Business level 3 unit 11 p3
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Describe different methods used to attract and retain customers for a selected service/product.
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Business level 3 unit 11 p5
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Explain how a customer relationship management system is used in a selected organisation.
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Add to cartExplain how a customer relationship management system is used in a selected organisation.
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Business level 3 unit 11 p4
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Use different techniques to identify perceived quality gaps for a selected service/product.
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Add to cartUse different techniques to identify perceived quality gaps for a selected service/product.
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Business level 3 unit 11 d1
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Evaluate the contribution of relationship marketing activities to the effectiveness of the marketing function in a selected organisation.
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Add to cartEvaluate the contribution of relationship marketing activities to the effectiveness of the marketing function in a selected organisation.
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Business level 3 unit 11 d2
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Make justified recommendations for improving a selected organisation’s relationship with a group of customers.
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Add to cartMake justified recommendations for improving a selected organisation’s relationship with a group of customers.
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Business level 3 unit 11 m1
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Analyse the ways in which relationship marketing activities can be used to support achievement of the strategic aims and objectives of a given organisation.
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Add to cartAnalyse the ways in which relationship marketing activities can be used to support achievement of the strategic aims and objectives of a given organisation.
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Business level 3 unit 11 m2
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Analyse the effectiveness of methods used to retain customers in a selected organisation.
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Add to cartAnalyse the effectiveness of methods used to retain customers in a selected organisation.
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Business level 3 unit 11 m3
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Explain the options open to a selected organisation for closing a perceived quality gap.
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Add to cartExplain the options open to a selected organisation for closing a perceived quality gap.
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