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Unit 11 Relationship marketing

Unit 11 Relationship marketing, distinction standard.

10 items

Business level 3 unit 11 p1

(5)
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Describe the development of relationship marketing.

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Business level 3 unit 11 p2

(4)
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1x sold

Explain how relationship marketing can be applied to a selected business.

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Business level 3 unit 11 p3

(9)
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Describe different methods used to attract and retain customers for a selected service/product.

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Business level 3 unit 11 p5

(4)
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Explain how a customer relationship management system is used in a selected organisation.

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Business level 3 unit 11 p4

(7)
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Use different techniques to identify perceived quality gaps for a selected service/product.

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Business level 3 unit 11 d1

(3)
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Evaluate the contribution of relationship marketing activities to the effectiveness of the marketing function in a selected organisation.

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Business level 3 unit 11 d2

(3)
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Make justified recommendations for improving a selected organisation’s relationship with a group of customers.

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Business level 3 unit 11 m1

(5)
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Analyse the ways in which relationship marketing activities can be used to support achievement of the strategic aims and objectives of a given organisation.

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Business level 3 unit 11 m2

(5)
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Analyse the effectiveness of methods used to retain customers in a selected organisation.

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Business level 3 unit 11 m3

(3)
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Explain the options open to a selected organisation for closing a perceived quality gap.

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1  review

By: alexarn • 1 year ago

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