Voordeelbundel
IAB Digital Certification Bundle set
IAB Digital Certification Bundle set
[Meer zien]IAB Digital Certification Bundle set
[Meer zien]The millions of smaller websites that each receive a relatively small amount of traffic 
are collectively known as what? - Answer Long tail 
 
The "sell side" is made up of companies that create the content that ads run next to, 
whereas this side consists of the companies that are running the a...
Voorbeeld 3 van de 20 pagina's
In winkelwagenThe millions of smaller websites that each receive a relatively small amount of traffic 
are collectively known as what? - Answer Long tail 
 
The "sell side" is made up of companies that create the content that ads run next to, 
whereas this side consists of the companies that are running the a...
Ad delivery - Answer Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. 
 
Ad download - Answer When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before...
Voorbeeld 4 van de 78 pagina's
In winkelwagenAd delivery - Answer Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. 
 
Ad download - Answer When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before...
Agency - Answer An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. 
 
Advertiser - Answer The company paying for the advertisement. 
 
Ad impressions - Answer The count of ads which ...
Voorbeeld 3 van de 16 pagina's
In winkelwagenAgency - Answer An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. 
 
Advertiser - Answer The company paying for the advertisement. 
 
Ad impressions - Answer The count of ads which ...
1st Party Data - Answer Data that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. 
 
An EXAMPLE of 1st Party Data collection would be a credit card company that collects and t...
Voorbeeld 2 van de 7 pagina's
In winkelwagen1st Party Data - Answer Data that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. 
 
An EXAMPLE of 1st Party Data collection would be a credit card company that collects and t...
Demand Side Platform (DSP) - Answer What type of company allows advertisers and/or their agencies to manage their media buying via multiple exchanges in one interface? 
 
skyscraper 120x600 - Answer Which of the following ad unit is NO LONGER an IAB standard ad unit? 
 
Algorithm - Answer What...
Voorbeeld 1 van de 3 pagina's
In winkelwagenDemand Side Platform (DSP) - Answer What type of company allows advertisers and/or their agencies to manage their media buying via multiple exchanges in one interface? 
 
skyscraper 120x600 - Answer Which of the following ad unit is NO LONGER an IAB standard ad unit? 
 
Algorithm - Answer What...
C. Long Tail - Answer The Millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? 
 
 
A. Short Tail 
B. Mid Tail 
C. Long Tail 
D. No Tail 
 
True - Answer Inventory is the space adjacent to content that is filled with a brand's ad. 
...
Voorbeeld 4 van de 54 pagina's
In winkelwagenC. Long Tail - Answer The Millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? 
 
 
A. Short Tail 
B. Mid Tail 
C. Long Tail 
D. No Tail 
 
True - Answer Inventory is the space adjacent to content that is filled with a brand's ad. 
...
cost per thousand (CPM) equation - Answer cost x 1000 % impressions 
OR 
cost % ad impressions 
 
cost per sale (CPS) equation - Answer cost % sales 
 
cost per action (CPA) equation - Answer cost % actions 
 
effective cost per thousand (eCPM) equation - Answer cost(s) x 1000 % total impres...
Voorbeeld 4 van de 41 pagina's
In winkelwagencost per thousand (CPM) equation - Answer cost x 1000 % impressions 
OR 
cost % ad impressions 
 
cost per sale (CPS) equation - Answer cost % sales 
 
cost per action (CPA) equation - Answer cost % actions 
 
effective cost per thousand (eCPM) equation - Answer cost(s) x 1000 % total impres...
Tags - Answer code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative 
 
Pixles - Answer a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad d...
Voorbeeld 3 van de 18 pagina's
In winkelwagenTags - Answer code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative 
 
Pixles - Answer a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad d...
During the digital media planning phase, it is important to recommend - Answer fluid budgets across tactics 
 
What sizes are IAB Universal Ad Package size? - Answer 160 x 600 
300 x 250 
180 x 150 
160 x 600 
 
What is encoded bit rate? - Answer The number of bits (or amount of data) per seco...
Voorbeeld 2 van de 6 pagina's
In winkelwagenDuring the digital media planning phase, it is important to recommend - Answer fluid budgets across tactics 
 
What sizes are IAB Universal Ad Package size? - Answer 160 x 600 
300 x 250 
180 x 150 
160 x 600 
 
What is encoded bit rate? - Answer The number of bits (or amount of data) per seco...
1x verkocht
Ad Verification - Answer A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. 
 
Agency Corporate Contracts or Rate Cards -...
Voorbeeld 2 van de 6 pagina's
In winkelwagenAd Verification - Answer A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. 
 
Agency Corporate Contracts or Rate Cards -...
IAB Digital Marketing Media Foundations Certification questions with correct answers
Voorbeeld 2 van de 15 pagina's
In winkelwagenIAB Digital Marketing Media Foundations Certification questions with correct answers
What is the central idea of this presentation? - Answer This question is asking you to select the main point or key idea that the author is making. 
 
part A: 
 
Which statement best describes ____________ viewpoint about becoming an ____________? - Answer This question is asking to select the b...
Voorbeeld 1 van de 3 pagina's
In winkelwagenWhat is the central idea of this presentation? - Answer This question is asking you to select the main point or key idea that the author is making. 
 
part A: 
 
Which statement best describes ____________ viewpoint about becoming an ____________? - Answer This question is asking to select the b...
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