Pack
MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle)
MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle)
[Montrer plus]32 éléments
MKT 315 Topic 1 Discussion Question 1 (Three Versions)
$10.49
Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capita...
Voir l'exemple
Aperçu 1 sur 4 pages
Ajouter au panierGood companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capita...
$10.49
Ajouter au panier
MKT 315 Topic 1 Discussion Question 2 (Two Versions)
$10.49
Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to sup...
Voir l'exemple
Aperçu 1 sur 4 pages
Ajouter au panierMarketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to sup...
$10.49
Ajouter au panier
MKT 315 Topic 1 Quiz
$25.49
1. Question: Which of the following is not an economic factor: 2. Question: The Marketing Concept Era is designated between: 3. Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 4. Question: The process of d...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panier1. Question: Which of the following is not an economic factor: 2. Question: The Marketing Concept Era is designated between: 3. Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 4. Question: The process of d...
$25.49
Ajouter au panier
MKT 315 Topic 2 Assignment; Benchmark - Marketing Plan Analysis and Presentation Part 1- Research
$15.49
1x vendu
The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. Review the topic materials "Forms of Marketing Research" and "The Marketing Research Process." Using what you have ...
Voir l'exemple
Aperçu 1 sur 36 pages
Ajouter au panierThe purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. Review the topic materials "Forms of Marketing Research" and "The Marketing Research Process." Using what you have ...
$15.49
Ajouter au panier
MKT 315 Topic 2 Discussion Question 1 (Two Versions)
$10.49
Watch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Compan...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panierWatch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Compan...
$10.49
Ajouter au panier
MKT 315 Topic 2 Discussion Question 2 (Two Versions)
$10.49
Watch the video "The Marketing Research Process." What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierWatch the video "The Marketing Research Process." What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or...
$10.49
Ajouter au panier
MKT 315 Topic 2 Quiz (Two Versions)
$25.49
1x vendu
1. Question: Psychographic segmentation narrows segments of the 2. Question: Which of following is NOT an example of neuro marketing 3. Question: The Likert scale comes under: 4. Question: What are the four positioning statements: 5. Question: Demographics, trends, buying habits, competition,...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panier1. Question: Psychographic segmentation narrows segments of the 2. Question: Which of following is NOT an example of neuro marketing 3. Question: The Likert scale comes under: 4. Question: What are the four positioning statements: 5. Question: Demographics, trends, buying habits, competition,...
$25.49
Ajouter au panier
MKT 315 Topic 3 Discussion Question 1 (Two Versions)
$10.49
In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's p...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panierIn the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's p...
$10.49
Ajouter au panier
MKT 315 Topic 3 Discussion Question 2 (Two Versions)
$10.49
View "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific bu...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierView "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific bu...
$10.49
Ajouter au panier
MKT 315 Topic 3 Quiz (Three Versions)
$40.49
MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: ...
Voir l'exemple
Aperçu 1 sur 5 pages
Ajouter au panierMKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: ...
$40.49
Ajouter au panier
MKT 315 Topic 8 Final Exam
$45.49
1. Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called . 2. Questions: Because of , businesses are forced to be competitive: 3. Questions: Tasty Pizza implements in order to optimize local search engine queries...
Voir l'exemple
Aperçu 1 sur 7 pages
Ajouter au panier1. Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called . 2. Questions: Because of , businesses are forced to be competitive: 3. Questions: Tasty Pizza implements in order to optimize local search engine queries...
$45.49
Ajouter au panier
MKT 315 Topic 8 Discussion Question 2
$10.49
View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would ...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierView "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would ...
$10.49
Ajouter au panier
MKT 315 Topic 8 Discussion Question 1
$10.49
Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer perso...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierWatch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer perso...
$10.49
Ajouter au panier
MKT 315 Topic 8 Assignment; Global Marketing Factors
$15.49
Thepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with provi...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierThepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with provi...
$15.49
Ajouter au panier
MKT 315 Topic 7 Discussion Question 2
$10.49
1x vendu
Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, pro...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierWatch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, pro...
$10.49
Ajouter au panier
MKT 315 Topic 7 Discussion Question 1 (Two Versions)
$18.49
1x vendu
The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial usi...
Voir l'exemple
Aperçu 1 sur 4 pages
Ajouter au panierThe communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial usi...
$18.49
Ajouter au panier
MKT 315 Topic 6 Quiz
$20.49
1x vendu
1. Question: A "supply chain" is thought of as limited because it: 2. Question: PricelessCreationsprovidesitsproductsexclusivelytoCrafty's,achainofpottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of . ...
Voir l'exemple
Aperçu 1 sur 6 pages
Ajouter au panier1. Question: A "supply chain" is thought of as limited because it: 2. Question: PricelessCreationsprovidesitsproductsexclusivelytoCrafty's,achainofpottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of . ...
$20.49
Ajouter au panier
MKT 315 Topic 6 Discussion Question 2 (Two Versions)
$10.49
Provide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them. In replies to peers, discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas with specific reason...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierProvide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them. In replies to peers, discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas with specific reason...
$10.49
Ajouter au panier
MKT 315 Topic 6 Discussion Question 1 (Two Versions)
$10.49
View "Types of Distribution Channels." In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have ...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panierView "Types of Distribution Channels." In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have ...
$10.49
Ajouter au panier
MKT 315 Topic 5 Quiz (Two Versions)
$25.49
1x vendu
1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panier1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal...
$25.49
Ajouter au panier
MKT 315 Topic 5 Discussion Question 2 (Two Versions)
$10.49
View "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit. List the formula used to conduct a break-even analysis and explain each component. Provide a real-world example of how the break-even analysis...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panierView "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit. List the formula used to conduct a break-even analysis and explain each component. Provide a real-world example of how the break-even analysis...
$10.49
Ajouter au panier
MKT 315 Topic 5 Discussion Question 1 (Two Versions)
$10.49
What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierWhat is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.
$10.49
Ajouter au panier
MKT 315 Topic 5 Assignment; Benchmark - Marketing Plan Analysis and Presentation; Part 2 - Product or Service and Price.docx
$15.49
1x vendu
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: ...
Voir l'exemple
Aperçu 1 sur 36 pages
Ajouter au panierThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: ...
$15.49
Ajouter au panier
MKT 315 Topic 4 Midterm Study Guide
$20.49
2x vendu
The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 1. Marketing 2. B2C and B2Bmarkets 3. Marketing mix / the4-P’s 4. Exchange and transaction 5. Environmental Forces / environmentalscan 6. Evolution of Marketing / eras / MarketingConcept 7...
Voir l'exemple
Aperçu 1 sur 4 pages
Ajouter au panierThe following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 1. Marketing 2. B2C and B2Bmarkets 3. Marketing mix / the4-P’s 4. Exchange and transaction 5. Environmental Forces / environmentalscan 6. Evolution of Marketing / eras / MarketingConcept 7...
$20.49
Ajouter au panier
MKT 315 Topic 4 Midterm Chapters 1 - 4 (Year 2021)
$20.49
1. Marketing: 2. Marketing Concept: 3. Marketing Mix: 4. Marketing Plan: 5. Marketing Strategy: 6. SWOT Analysis 7. What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 8. Pete'sCarWashwilldonate10%ofPlatinumC...
Voir l'exemple
Aperçu 1 sur 10 pages
Ajouter au panier1. Marketing: 2. Marketing Concept: 3. Marketing Mix: 4. Marketing Plan: 5. Marketing Strategy: 6. SWOT Analysis 7. What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 8. Pete'sCarWashwilldonate10%ofPlatinumC...
$20.49
Ajouter au panier
MKT 315 Topic 4 Discussion Question 2 (Two Versions)
$10.49
Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) produ...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierSometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) produ...
$10.49
Ajouter au panier
MKT 315 Topic 4 Discussion Question 1 (Two Versions)
$10.49
In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investme...
Voir l'exemple
Aperçu 1 sur 2 pages
Ajouter au panierIn their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investme...
$10.49
Ajouter au panier
MKT 315 Topic 4 Assignment; Resume and Cover Letter
$15.49
The purpose of this assignment is to create a resume and a cover letter that can be used to effectively present yourself to potential employers. Self-promotion is an integral part of career success, and the first and most important product you need to learn how to market is yourself. You are a br...
Voir l'exemple
Aperçu 1 sur 3 pages
Ajouter au panierThe purpose of this assignment is to create a resume and a cover letter that can be used to effectively present yourself to potential employers. Self-promotion is an integral part of career success, and the first and most important product you need to learn how to market is yourself. You are a br...
$15.49
Ajouter au panier
MKT 315 Topic 5 Assignment; Benchmark - Marketing Plan Analysis and Presentation; Part 2 - Product or Service and Price.pptx
$15.49
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: ...
Voir l'exemple
Aperçu 1 sur 1 pages
Ajouter au panierThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: ...
$15.49
Ajouter au panier
MKT 315 Topic 7 Assignmnet; Marketing Plan Analysis and Presentation Part 3 - Place and Advertising Promotion..docx
$15.49
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
Voir l'exemple
Aperçu 1 sur 1 pages
Ajouter au panierThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
$15.49
Ajouter au panier
MKT 315 Topic 7 Assignment; Marketing Plan Analysis and Presentation Part 3 - Place and Advertising Promotion.docx
$15.49
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
Voir l'exemple
Aperçu 1 sur 1 pages
Ajouter au panierThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
$15.49
Ajouter au panier
Tout afficher
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur KnowledgeBase. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour $175.49. Vous n'êtes lié à rien après votre achat.
Peut-on faire confiance à Stuvia ?
4.6 étoiles sur Google & Trustpilot (+1000 avis)
88731 résumés ont été vendus ces 30 derniers jours
Fondée en 2010, la référence pour acheter des résumés depuis déjà 14 ans
