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Unit 12 Internet Marketing in Business

Assignment 1: P1 P2 Assignment 2: P3 M1 D1 Assignment 3: P4 M2 Assignment 4: P5 P6

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Unit 12 Assignment 1 P1 P2

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P1: describe the role internet marketing has within a modern marketing context. P2: describe how selected organisations use internet marketing.

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Unit 12 Assignment 2 P3 M1 D1

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P3: explain the benefits to customers of a business using internet marketing M1: analyse the benefits of internet marketing to customers D1: evaluate the effectiveness of internet marketing in meeting customer needs for a selected business.

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Unit 12 Assignment 3 P4 M2

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P4: Describe the benefits and opportunities to the business of using Internet marketing within the marketing mix of a selected business. M2: analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

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Unit 12 Assignment 4 P5 P6

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P5: Explain how Internet marketing has made a selected business more efficient, effective and successful. P6: Explain the challenges of globalisation facing a selected business when using the Internet as a marketing tool.

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