Marketing Communications notes (7th edition)

STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier

For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.

This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.

Volledige samenvatting van lessen + handboek

Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition

Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.

STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier

Volledige samenvatting van lessen + handboek

Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition

This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.

Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.

For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.