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Newest Marketing Communications summaries

Examinations Summary Examinations Summary

  • Examinations Summary

  • Summary • 70 pages • 2020
  • Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
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Marketing Communication

  • Marketing Communication

  • Package deal • 2 items • 2019
  • Everything necessary for the exam/resit
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Hoorcolleges Marketing Communication Hoorcolleges Marketing Communication

  • Hoorcolleges Marketing Communication

  • Class notes • 40 pages • 2019
  • Available in package deal
    • Summary of the lectures of the course Marketing Communication. Pictures and examples from the lectures are added. Written in English with occasional Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
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Lectures Marketing Communication Lectures Marketing Communication

  • Lectures Marketing Communication

  • Class notes • 40 pages • 2019
  • A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation.
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Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14) Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Summary • 95 pages • 2018
  • Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
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Marketing Communications Book Chapters 3-4-7-13 (All Necessary) Marketing Communications Book Chapters 3-4-7-13 (All Necessary)

  • Marketing Communications Book Chapters 3-4-7-13 (All Necessary)

  • Summary • 14 pages • 2019
  • Available in package deal
    • Summary of all the models and information necessary of the Marketing Communications book. All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
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Marketing Communications, a European perspective - exam period 2 Marketing Communications, a European perspective - exam period 2

  • Marketing Communications, a European perspective - exam period 2

  • Summary • 24 pages • 2018
  • Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Marketing communications a european perspective, sixth edition Marketing communications a european perspective, sixth edition

  • Marketing communications a european perspective, sixth edition

  • Summary • 83 pages • 2019
  • Available in package deal
    • Marketing communications. Sixth edition and all chapters.
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Summary Marketingcommunications Summary Marketingcommunications

  • Summary Marketingcommunications

  • Summary • 69 pages • 2018
  • Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
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Marketing Communications A European Perspective Summary (6th edition, 2017) Marketing Communications A European Perspective Summary (6th edition, 2017)

  • Marketing Communications A European Perspective Summary (6th edition, 2017)

  • Summary • 26 pages • 2019
  • A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017. Includes screenshots of many useful grids straight out of the book.
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