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Marketing Communications notes (5th edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9780273773221
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View all 14 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Samenvatting 
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
ISBN: 9780273773221
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15

- Summary
- • 58 pages •
Samenvatting 
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
ISBN: 9780273773221
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15

Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
- Summary
- • 28 pages •
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
Summary: Media and Communication theory block 2.2.
- Summary
- • 60 pages •
Summary: Media and Communication theory block 2.2.
Samenvatting van de hoofdstukken 6,11,13 en 16 (ter aanvulling van andere samenvattingen van het boek die reeds online staan). Samenvatting is gemaakt van het boek 'Marketing communications : An European perspective 5th edition' - Patrick De Pelsmacker , Magggie Geuens en Joeri Van Den Bergh
- Summary
- • 14 pages •
Samenvatting van de hoofdstukken 6,11,13 en 16 (ter aanvulling van andere samenvattingen van het boek die reeds online staan). Samenvatting is gemaakt van het boek 'Marketing communications : An European perspective 5th edition' - Patrick De Pelsmacker , Magggie Geuens en Joeri Van Den Bergh
Summary all lectures notes & chapt. 5 6 7 & 9
- Summary
- • 109 pages •
Summary all lectures notes & chapt. 5 6 7 & 9
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
- Summary
- • 36 pages •
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
A summary of most of the chapters of the book Marketing Communications, a European perspective
- Summary
- • 42 pages •
A summary of most of the chapters of the book Marketing Communications, a European perspective
Summary IMC, third year ITMC
- Summary
- • 29 pages •
Summary IMC, third year ITMC
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
- Summary
- • 27 pages •
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
Msc Marketing Management, Marketing Communication (professor: Dr. A.M.M. Bosmans). Samenvatting van ALLE begrippen, op volgorde van hoofdstuk. Zeer overzichtelijk en makkelijk te leren. Begrippen worden gevraagd op tentamen.
- Summary
- • 34 pages •
Msc Marketing Management, Marketing Communication (professor: Dr. A.M.M. Bosmans). Samenvatting van ALLE begrippen, op volgorde van hoofdstuk. Zeer overzichtelijk en makkelijk te leren. Begrippen worden gevraagd op tentamen.
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Newest Marketing Communications summaries
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
- Summary
- • 28 pages •
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
Summary: Media and Communication theory block 2.2.
- Summary
- • 60 pages •
Summary: Media and Communication theory block 2.2.
Summary all lectures notes & chapt. 5 6 7 & 9
- Summary
- • 109 pages •
Summary all lectures notes & chapt. 5 6 7 & 9
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
- Summary
- • 36 pages •
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
Summary IMC, third year ITMC
- Summary
- • 29 pages •
Summary IMC, third year ITMC
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
- Summary
- • 27 pages •
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
Een samenvatting van de hoofdstukken uit het boek 'Marketing Communication, a European Perspective' - Pelsmacker et al. die je dient te kennen voor het tentamen van Marketing Communication. Hoofdstuk 5, 6, 8, 9
- Summary
- • 17 pages •
Een samenvatting van de hoofdstukken uit het boek 'Marketing Communication, a European Perspective' - Pelsmacker et al. die je dient te kennen voor het tentamen van Marketing Communication. Hoofdstuk 5, 6, 8, 9
Pelsmacker Summary, Exam Preparation for the CPD2 Exam in Block 2.1 of International Communication
- Summary
- • 8 pages •
Pelsmacker Summary, Exam Preparation for the CPD2 Exam in Block 2.1 of International Communication
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
- Summary
- • 17 pages •
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
Summary of the book 'Marketing Communications: a European perspective'. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!
- Summary
- • 29 pages •
Summary of the book 'Marketing Communications: a European perspective'. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!
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