Marketing communications summary
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15
Marketingcommunicatie: Samenvatting colleges, aantekeningen en hoofdstukken
A full summary of the examination material for the final examination marketing at Radboud University. This summary contains the lectures, my notes and the chapters of Marketing Communications: A European Perspective "by Pelsmacker et al (5th edition)..
Marketing Communications: An European Perspective : Chapters 6,11,13 and 16
Summary of sections 6,11,13 and 16 (in addition to other summaries of the book that are already online). Summary was made of the book "Marketing Communications: An European perspective 5th Edition" - Patrick De Pelsmacker, Magggie Geuens and Joeri Van Den Bergh
Summary of book chapters - Marketing Communication
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.