Summary Consumer Behaviour
Summary of the book "Consumer Behaviour - A European Outlook" (Second Edition) (ISBN 9780273736950) by Leon G. Schiffman, Lesie Lazar Kanuk and Havard Hansen, all chapters summarized
Consumer Behaviour (H. 1 t/m 15)
Summary of the entire book, chapter 1 / m 15 (Chapter 16 is merely 2 p. Of the book). With examples and clear explanations.
1ZV20 - Summary Consumer Behaviour & Multivariate & Articles
1ZV20 - Buying Behaviour and Innovation Summary. Extremely extensive and full coverage of all exam material:
- Multivariate Analysis (MDS & CA)
- Consumer Behaviour
- Articles assigned by teacher
Also, lecture slides and tutorials have been integrated.
Consumer Behaviour: A European Outlook
All the chapters covered by the examination material are very detailed report. Everything is clearly structured, making it very readable. In addition, all checked by a second person. This is THE summary!
Multicultural Consumer Behaviour - Elaborate Summary
Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
Summary book Consumer behaviour and branding
Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
Industrial Psychology 224 Textbook Summaries of Chapters 8-16
Industrial Psychology 224 (Consumer Psychology),
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective"
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam
Summaries are VERY neat & thorough!
Consumer Behaviour- Summary
This summary is based on lecture slides, filled up with relevant information from the book. It gives you a clearer overview and can be used very well for the exam. I helped me to get a 9 for my exam.